Amidst heightened competition from domestic rivals, Chinese smartphone manufacturer Nubia Technology unveiled its newest flagship device, the Z60 Ultra, on Tuesday in an attempt to take a larger share of the mid-range to high-end handset market.
The screen and photography are the two main areas of innovation in smartphones that can result in life-changing experiences, according to Ni Fei, chairman of Nubia Technology.
He also mentioned that the company has invested in under-display camera technology to provide full-screen experiences.
A 6.8-inch active-matrix organic light-emitting diodes, or AMOLED, screen, a 50-megapixel primary camera, a 50-megapixel ultra-wide camera, and a 64-megapixel periscope telephoto camera are among the features of this device, which starts at 3,999 yuan ($560.1).
According to data from international market research firm Canalys, smartphone shipments to China experienced a slight decrease for the second quarter in a row, dropping 5% year over year to 66.7 million units in the third quarter of this year.