In what is both a captivating disclosure and an awful shot at one of its fundamental opponents, Netflix said in an investor letter on Thursday that, as far as screen time, Fortnite is a more pressing concern for the organization’s business than HBO. While it probably won’t be a one-to-one comparison, we do realize that a huge number of individuals (of all ages) are spending hours daily playing Fortnite on their phones, tablets, consoles, and PCs.
More important than any other metric to Netflix is the measure of time buyers spend spilling its substance, which makes a massively popular game like Fortnite similarly as threatening, if not more in this way, than any direct competitor, including HBO, Hulu, Showtime, or up and coming services from the likes of Disney and Apple.
“In the US, we earn about 10% of television screen time and less than that of mobile screen time,” Netflix claimed in its quarterly earnings report on Thursday. “In other countries, we earn a lower percentage of screen time due to lower penetration of our service. We earn consumer screen time, both mobile and television, away from a very broad set of competitors. We compete with (and lose to) Fortnite more than HBO.”
2018 was Fortnite’s first entire year available, and it figured out how to outperform 200 million total players through the course of the year. For comparison’s sake, Netflix simply hit 139 million paying subscribers. The average Fortnite player goes through 6-10 hours per week on the diversion. You can perceive any reason why Fortnite has Netflix’s attention.
“There are thousands of competitors in this highly-fragmented market vying to entertain consumers and low barriers to entry for those with great experiences,” Netflix includes. What’s more, not at all like HBO (or extremely any streaming service), Fortnite is allowed to play, so the obstruction to entry is simply owning a device that plays the game.