Growing up, movies and television were one of Carmelo Anthony’s favorite escapes. The NBA superstar was inspired by the strong characters on TV shows, for example, “Martin,” “The Fresh Prince of Bel-Air” and Spike Lee’s classic movie “Do the Right Thing.”
While the 36-year-old has discovered gimmense success on the basketball court, as of now as the star power forward for the Portland Trail Blazers, he’s constantly had an passion to make content. Presently putting himself in a position to, plainly, call the shots, by launching a production company that means to champion inclusive narratives and voices that have gone unheard for a really long time.
“Storytelling brings people together, and it can serve as a vehicle for propelling larger societal conversations and understanding,” Anthony says. “We are interested in all types of stories that have the power to serve as catalysts for the change we wish to see in the world.”
Named Creative 7, after his popular NNew York Knicks jersey number which he wore from 2011 to 2017, Anthony is bstarting the content company with his dproducing partner, business strategist Asani Swann who he’s been working with for longer than 10 years. Their record so far includes collaborations with veteran producer mill Packer, Brad Pitt’s Plan B and the delivering group behind “Get Out” and “BlacKkKlansman.”
“We are excited to work with Carmelo, Asani, and the team at Creative 7, and look forward to sharing more about the project soon,” Plan B said in a statement.
Alongside Packer, Creative 7 is developing a hot-button, relevant series about popular expert competitors who impact culture, however stay on the outskirts of genuine force in the multibillion-dollar industries that their ability constructed. At the point when asked which sports stars will be featured, Anthony and Swann declined to uncover more subtleties, yet communicated great excitement in the project.
Creative 7 is likewise teaming up with Shaun and Yvette Yates Redick’s Impossible Dream on an at this point anonymous task about police ruthlessness that fixates on a gathering of youthful b-ball players known as the Jersey Four who were racially profiled during an episode in the last part of the ’90s. They likewise have an unannounced project set up with “30 For 30” director Jonathan Hock via his Hock Films, which will be reported in the coming months.
Recently reported, Creative 7 is developing a limited series with A+E Studios, executive producer Charles Murray and Narrative Film Group named “Blood Brothers,” which will investigate the kinship between Muhammad Ali and Malcolm X.
The organization has more projects presently in the works, and as of late launched “Un Sueño Real,” a HBO España docuseries about the women’s Real Madrid soccer team, plus the documentary “Universe” about Miles Davis’ protégé, Wallace Roney.
“This is a movement versus a moment,” Swann says of diverse stories at long last being given the space to be told by the correct voices in entertainment industry.
Anthony is the most recent NBA star to take actions in entertainment industry, following his friends LeBron James, whose creation organization SpringHill Entertainment is behind the forthcoming “Space Jam” reboot, and Dwyane Wade, who is under a multi-year bargain at WarnerMedia with his 59th and Prairie Entertainment banner.
However, one games figure-turned-news head honcho, specifically, is a good example for Anthony: The Rock.
“Honestly, the way that Dwayne Johnson has approached the business is unparalleled. He came at it with the approach that he was just going to do the work, build a legacy and let his resume speak for itself,” Anthony says of the former WWE wrestler, who is now the highest-paid actor in Hollywood with his own prolific production company. “He put in the hard work and the commitment to change the game, and has continued to chart a path that is all his own.”
With Creative 7, Anthony will charting a path — for himself, however for other people
