The firm has worked with BLACKPINK and (G)I-DLE to help handle methodology stateside.
K-pop kid band A.C.E has endorsed signed creative talent house Asian Agent for global strategy and U.S. management, continuing in the strides of star Asian Agent customers like BLACKPINK and (G)I-DLE.
Asian Agent is centered around carrying eastern culture toward the west through limited advancement and vital organizations. A.C.E and their Korean mark and the executives office, Beat Interactive, initially met the organization in Los Angeles in February, when the band performed at the 2020 Academy Awards all-nighter complimenting Parasite chief Bong Joon-Ho for his memorable best picture win.
“I’m delighted to work on expanding their international footprint,” says Asian Agent’s Los Angeles-based chief agent Danny Lee. “I was particularly impressed by the group’s live vocals and their street dancing background. It’s great to see how far they’ve come as a boutique agency act — it feels like a family with them.”
The declaration comes as the quintet – individuals Jun, Donghun, Wow, Byeongkwan and Kim Chan – get ready for a pressed 2021, which they state will incorporate star-controlled music joint efforts and a style underwriting bargain.
“The great thing about working with Asian Agent is that we can plan and implement international strategies thoroughly,” said Danny JY Lee, head director at Beat Interactive in Seoul, adding that the past few months of working together has already “led to an increased amount of international media attention, and exciting new musical and promotional opportunities.”
A.C.E appeared in 2017 with single “Cactus,” which topped at No. 21 on Billboard’s World Digital Song Sales diagram. The gathering has since visited the world and delivered a collection (2018’s A.C.E Adventures in Wonderland) and three EPs – including 2019’s Under Cover, which appeared at No. 9 on World Albums, development Under Cover: The Mad Squad and their latest task in September, HJZM: The Butterfly Phantasy.
“We’re excited and inspired for this next chapter of our careers,” the band said in a joint statement, “not only to pursue our dreams as a group, but to hopefully reach the dreams and expectations so many of our global fans have for us.”
Beat Interactive organizer and CEO Kim Hye-im adds that he thinks putting resources into music is vital in the midst of the worldwide Covid pandemic: “K-pop artists’ musical activities and outside roles are more important than ever to overcome this difficult situation with a sense of mission,” he says. “I feel we must continue to give our fans courage and hope to overcome this situation.”
