Hip-hop has had a significant impact on American culture as a whole. It’s more than just music; it’s a rich and vibrant culture that has frequently served as a voice for marginalized people. Hip-hop has provided a platform for MCs and rappers to voice their views on society for decades. Since hip-hop culture has come into vogue, we all have witnessed the rise of newer talents, Geo Oku being one of them. Geo Oku is a British hip-hop artist, co-founder of a famous music company, G. Squad Productions, which he founded with his friends.
Musicians, whether aware of it or not, are clearly carriers of influence. Their art form’s sound and messages have a strong impact on listeners. Those that truly love and care about music, in my opinion, are those who grew up listening to tunes that moved and spoke to them deeply. The same goes for Geo Oku, a fairly new hip-hop artist who is becoming a sensation day by day. It is because the hip-hop music landscape has created so many options, individuals like Geo Oku can find themselves at the top of their industry simply by knowing how and when to strike.
As we know for a fact that popular music reflects the culture of the day. In the lyrics and sound of that era, we can trace the imprints of a particular generation. Oku, with his music, aims to do exactly that. To create such music that is not only pleasant for the ears but also a source of inspiration to others, a reflection of today and his Tbilisi roots. Some of the recent compositions by Oku are Own That, Take A Trip, Lifestyle, and PayDay to name a few.
Apart from having a promising career as a musical artist, Oku has also set his foot in entrepreneurship. Since 2016, he along with his friends has been running a famous music company, G. Squad Productions, which is dedicated to promoting underappreciated musicians in the community, particularly those with a hip-hop background, and assisting budding talent in gaining exposure. Since its inception, under the leadership of Oku, G.Squad has gained much acclaim and has made a name for himself.
Whatever the future might behold, it is for sure that, people like Geo Oku are the ones who’ll always be at the forefront of it all, leading the way influencing people with their creativity and new initiatives.