London based Freyatreasures launched their brand about 3 years ago but unlike the naive
portrayal of shops blowing up right away. FreyaTreasures depended on hard work and
achieving short term goals in order to slowly but surely climb their way to success. They
started as a small website that offered no less than 20 pieces of jewelry to now launching
new arrivals almost every week.
Over the course of these 3 years, they have managed to garner over 50 000 loyal customers
thanks to their impeccable customer service which hasn’t been easy. The process at first
was enduring and hard but they quickly got the hang of things and constantly upgraded their
customer management. The customer is queen according to them and it is a motto that
every brand should live by.
After managing to get new customers and getting a steady flow, they started to work on the
message they wanted to carry out through the brand which wasn’t a hard task. The name of
the brand said it all, Freyatresures sole purpose was to make their customers feel like greek
goddesses and to get in touch with the confidence within them with the help of their jewelry.
They even went as far as creating an ambassadorship program to allow their ambassadors
to earn hefty commissions by sharing their affiliate codes which a lot of brands shy away
from.
Building a community of goddesses; confident women who appreciate themselves and
support women around them, was crucial for the Freyatreasures team. They knew that in
case they failed, they wanted to have a legacy and a purpose. However, failing was not on
the agenda for them. Before they knew it, they passed the 100k follower milestone and are
now at 200k. As their Instagram presence grew more and more, they made the conscious
decision to only post authentic, natural and spontaneous pictures of their ambassadors to
further solidify their message and support.
Although Freyatreasures is a unique brand with an inspiring background, with a team that
cares about its customers as well as making a difference, it is at the end of the day a jewelry
brand and what matters the most is the quality of the product you pay for. We are happy to
report that on top of the affordable price range, the diversity of the collections; the quality is
impeccable, made with waterproof stainless steel, these treasures are resistant, durable and
best of all: shiny