New Delhi headquartered lifestyle dietary supplement brand, Power Gummies has knocked out all the odds in the nutraceutical industry with the progress made with their existence mere in just three years of inception under the thorough leadership of Divij Bajaj, CEO and Founder, standing true to his belief of becoming a man of value always supersedes a man of success.
An incredible 26-year’s young entrepreneurial mind has not clicked to success with just luck but an evolving journey over the years to innate his venture. It all started long back but kick-started with his endeavoring venture Justdakhila.com in the ed-tech and AdTech with versatile experience of entertainment industry. He surfaced his way to accomplishments without looking back and moving forward and now his nutraceutical start-up thrives as a market leader in the Indian supplementation and healthcare industry. The gummy man who in past has been bestowed with “Best Emerging Entrepreneur 2020” has climbed another ladder by making to India’s top 30 under 30 list.
Divij Bajaj’s D2C brand has emerged as the category leader in Lifestyle health supplement. Generating 21.6 ARR topline with focused SKU’s Power Gummies is popular amongst millennials of urban class Indians. Despite delivery challenges of the Covid-19 period Divij & his team have scaled the brand penetration to semi urban class. As through the lockdown phase, pre & post covid vaccination have made people trying out to every immunity building resort wherein these gummy vitamins are proving to be leading the market as a new entrant sufficing all preferential requirements of people in terms of interest, results, taste, acceptance, durability, water retention, weather adaptability, composition and effectiveness. The brand has been making headlines with their stellar recital bringing one of a kind health supplements which caters to adult nutrition in a healthy, tasty chewable gummy which would drive the fear of bitter-tasting pills out of the customer’s life completely. After online only now brand has tied up with majority retail stores and premium pharmacy chains like Modern bazaar, Guardian Pharmacy & Lulu stores. With a firm imprint in India, by this year end brand is all set to go global. The performance statistics conform to stepping out of the comfort zone when all nutraceutical entrants were just abiding with already established nutritional formats.
Truly a brand in himself, his mantra is simple to derive value to the end people solving their issues by changing the game with the ideology that every problem is a gift— problems lead to innovations. The start sightedness of this young entrepreneur has added many applauding stars to his pocket, with his recent win for the Nationwide Awards 30 under 30 of India by Business Mint promising what he is bringing to the table has the perfect weight and volume for the nutraceutical and pharmaceutical industry in India. Divij swore to create an industry for his format putting over 3 thumb rules for Power Gummies – Awareness, Product Efficacy and Consumer Trust.
Ploughing over the brand journey, Power Gummies aims to spread happiness in pursuit of health following the brand philosophy of ‘Health Powered by Happiness & Backed by Science “Power Gummies are consciously crafted for maximum safety, best results and with best-in-class ingredients enabling the discovery of simple and tasty ways to good health. Power Gummies advocates their passion for complete nutrition, back it up with science and come up with solutions that promote health as well as happiness. These gummies are vegan-based with 0gm of added sugar, gelatin-free, gluten-free, vegan and consists of no additional or synthetic additives. Their first variant “Gorgeous Hair & Nails” consisting Biotin, Folic acid and 10 essential vitamins has proved to disrupt the markets with its clinical results proving 22% acceleration in hair growth and 65% hair fall reduction while greatly improving overall hair and nail health.
Been recognized as the Top Startup to Watch in 2020, by INC42 and Best Innovative Nutrition Product 2020, Power Gummies has reached a milestone of touching over 2,00,000+ lives and sold 30,00,000+ gummies being able to build public trust and gave rise to a community of loyalists within three years of inception.
Divij Bajaj has a vision of denting the whole nutraceuticals market by introducing 40 new variants in the coming 3-5 years. Adding to the merry, their newly launched variant – The Beach Body Gummies for effective weight management received a massive public response and sought approvals from remarkable personalities within a month of chewing these gummies infused with green coffee. Brand if soon about to launch period pain relief gummies by last week April. A legacy is in creation with a Big Celebrity of Bollywood coming on board as their brand ambassador, and candid acknowledgements from immensely followed celebrities – Karan Tacker, Nia Sharma, Karan Kundra and Niddhi Agerwal.
The brand has been successful in deciphering the unspoken issues for the Millennials and young generation, feeling stuck and unable to maintain a nutritionally balanced diet in their day due to hectic lifestyle. Wherein chewing just 2 tasty gummies a day work from inside the body and all set to become a part of an easy and nutrition enabled lifestyle for every individual who finds it difficult to seek the balance. Happiness flows in with these chewable, tasty, and effective gummies.
