Picking a fitting gift for your high-value clients may not be as straightforward as it seems. After all, you do not want to present a gift for the sake of it. You want to make a statement while leaving a lasting impression on the recipient. To achieve this, the recipient has to value the gift and understand that a lot of thought and intentionality went into arriving at that choice of gift. Below are tips to guide you in choosing a premium corporate gift that benefits your clients.
The Gift Should Align With Your Brand Identity
Corporate gifting also provides an avenue to propagate your brand message subtly. For example, if your business is in the tech space, you can go for electronic gadgets like headsets, music players, charging docks, and portable power banks. On the other hand, premium corporate gifts and sustainable items like recycled products and handcrafted bamboo utensils are advisable gifts for an eco-conscious brand.
Personalization Provides a Special Touch
Corporate premium gifts may not necessarily be expensive. However, they should be unique. This is what customization does: make a gift unique. Regardless of the gift you are presenting, printing custom messages about your brand and its mission not only adds a special touch to the gift but also pushes your brand message out. You can complement the personalization with an engraving of the client’s name to make it truly one of a kind.
Quality Should Be Your Watchword
Premium gifts reflect excellence. As such, your choice of premium gift for your high-end clients should be influenced by quality. Recipients will always appreciate quality products from reliable brands. It is a classy act that speaks positively about how highly esteemed you view the client.
It is essential to point out that quality does not always translate to expensive. You can get gifts like leather wallets, Montblanc pens, and designer ties that hold premium appeal at pocket-friendly costs.
Keep an Eye on the Functionality
What is the point of an expensive gift that offers little utility? A premium gift should not just be stylish; it must also be practical. Therefore, when picking gifts for a valuable client, think of items that will come in handy in their daily activities. For example, premium notebooks, leather organizers, branded wireless chargers, and elegant drinkware are excellent premium gifts that the recipient can use daily.
Packaging Matters
Presentation is part of the gifting process. For one, proper packaging enhances the perceived value of any gift. Shabby packaging could do a disservice to your brand as it sends the wrong message to the recipient. You should, therefore, not stop at picking a great product for your client. You must also take time to invest in luxury packaging with branded elements like your embossed logo. Otherwise, you could go for ribbon wraps or custom gift boxes. All of these go a long way to complement the personalization and make the gift more befitting.
Exclusivity Works
When choosing premium corporate gifts for your clients, consider rare gifts like limited edition products, bespoke items, and handcrafted gifts. These gifts create a sense of exclusivity that high-end clients appreciate more than regular gifts.
Conclusion
Premium gifting provides an avenue to make a statement for your brand, and you cannot afford to get it wrong. Hence, when deciding on a premium corporate gift for your clients, you should aim for a balance between sophistication, functionality, and brand alignment.
