Every year, Motorola and Pantone collaborate to introduce smartphones with accurate, Pantone-validated color schemes. The company unveiled a range of gadgets in Viva Magenta, Pantone’s 2023 color of the year, this year. Now that Peach Fuzz has been selected by Pantone as the 2024 Color of the Year, Motorola has made two of its devices available in that color. The Moto Razr 40 Ultra and Edge 40 Neo are the two models that are currently available in Pantone 13-1023 Peach Fuzz.
Ruben Castano, Head of Customer Experience and Design at Motorola, highlights the importance of color in the company’s developing relationship with Pantone. Castano observes that color functions as a tool for expression and meaningful interactions as technology becomes more and more ingrained in human experiences. This effect extends beyond hardware into software. He draws attention to PANTONE 13-1023 Peach Fuzz, the Pantone Color of the Year 2024, for its ability to meld the virtual and physical worlds together in a way that is in line with Motorola’s mission to promote wellbeing and deeper connections.
The Vice President of the Pantone Color Institute, Laurie Pressman, is pleased with the partnership and praises Motorola for its dedication to utilizing color to promote creativity, connection, and personalization across all of its products. She emphasizes the importance of PANTONE 13-1023 Peach Fuzz by saying that it represents community, connection, and individual wellbeing. According to Pressman, the color, which was specifically designed for the physical nature of digital devices, will improve the user experience by utilizing Motorola’s features to create deep connections. All of the statements point to the common objective of using color to improve how technology affects wellbeing, human connection, and personal expression.
The cost of these devices has not changed in light of the new color option. The Razr 40 Ultra and Edge 40 Neo are available in colors other than Peach Fuzz: Glacier Blue, Infinite Black, and Viva Magenta; Caneel Bay, Black Beauty, and Soothing Sea.
